NATPE has been around for over 40 years. It would be no surprise if they, like many of the people who have been in “the industry” for that long hadn’t changed much during the course of their existence. I'm happy to report that's not the case. The LATVFest, held in Los Angeles on the 8th and 9th of July, was my first NATPE experience. I was really enthused by what I saw. There was a great mix of fresh new talent and established industry people. A perfect storm for innovation to happen. From what I saw in the panels, the shift is happening. Industry professionals who have been anchored in traditional media are starting to recognize the Internet as a via platform for content creation, distribution and consumption.
Tune Out And Join In - The Social Content Revolution |
Submitted by Jackie Peters on Fri, 07/10/2009 - 13:06
Caught in the Echo Chamber - Insights into the Marketability of Technology Companies |
This is a guest post I wrote for Mashable - I've republished it here.
I am pretty heavily involved in the expanding startup community here in LA, and make my way up to the Bay area on a regular basis. I meet a lot of entrepreneurs and see new startups every day. Many of these companies, and the entrepreneurs who found them are deeply ensnared in the echo chamber, they’re all drinking each other's Kool-aid. We’re talking about people who are not just at the top of the technographic ladder, they’ve gotten to the roof and are looking down on everyone else like they are a bunch of ants.
The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going |
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/
I’m here at day two of the Executing Social Media conference in Pasadena, CA. Blogger, PR stuntman, and social media maven Peter Shankman gave a very energetic keynote on how the social web is changing the way we do business and make money. Peter is CEO of The Geek Factory, Inc. and has recently launched Help A Reporter Out (HARO,) a service that helps journalists connect with sources.
Marketing, Media, Technology, Content and Conversation - Connecting the Dots |
I started my career 12 years ago as a programmer. I then transitioned into design, animation and interactive presentations, followed by a bit of video editing, then creative director. For the past seven years I have run an interactive marketing firm. I feel like my professional history, combined with my lingering passion for each page in that history, gives me a unique perspective.
