Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets
(visit Scribd for the sideshow of this talk)
Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better read than the actual transcription...
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Has everyone seen Forrester’s technographic ladder?
I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. Marketing encompasses everything a company does to acquire customers and maintain relationships with them. It's about aligning a product with a market.