NATPE has been around for over 40 years. It would be no surprise if they, like many of the people who have been in “the industry” for that long hadn’t changed much during the course of their existence. I'm happy to report that's not the case. The LATVFest, held in Los Angeles on the 8th and 9th of July, was my first NATPE experience. I was really enthused by what I saw. There was a great mix of fresh new talent and established industry people. A perfect storm for innovation to happen. From what I saw in the panels, the shift is happening. Industry professionals who have been anchored in traditional media are starting to recognize the Internet as a via platform for content creation, distribution and consumption.
Tune Out And Join In - The Social Content Revolution |
Submitted by Jackie Peters on Fri, 07/10/2009 - 13:06
Digital Media Summit It's Time to Reevaluate the Hit |
I attended the Digital Media Summit in Hollywood yesterday.
Here's the pitch from the event web site:
"Hollywood and content producers are faced with a Hobson's Choice: Make your content available to all for free online - and potentially see your core business cannibalized. Or hold onto copyrighted content tightly...and watch as an amoral generation of youngsters steals it."
Is it really that dire? I saw an awful lot of head-scratching going on. No one seems to know quite what to do about this whole "social media thing." Charlene Li gave a great presentation on social media and groundswell, a primer I think many in the room desperately needed. Thanks Charlene!
Waiting for a Hit
