I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged and what the results are when it does take off. We were lucky enough to have Gregg Spiridellis, CEO of JibJab with us. He shared some of the experiences he has had in launching and creating a successful company with several viral success stories.
Spring Break - Content Gone Viral |
Submitted by Jackie Peters on Sun, 05/25/2008 - 22:39
Submitted by Jackie Peters on Sun, 05/25/2008 - 22:39
Brand Immersion |
Submitted by Jackie Peters on Sat, 03/04/2006 - 02:45
Brand immersion is the act of integrating your brand into your customer's lifestyle.
It's becoming evident that consumers show preference for brands that engage them on an emotional level. The overarching construct of brand immersion is creating content that people choose to experience. Provide your customers with the kinds of content that they find useful, stimulating or entertaining. By providing this sort of content, you are encouraging your audience to interact with your brand on their own terms. This process allows a connection to form on a real level unparalleled by traditional advertising. One of the best ways to immerse your customer in your brand is to create two-way communication. Encourage participation in the form of feedback, game play, viral marketing and word of mouth marketing.
