KMC music hired Heavybag Media to help launch Dixon Drums, a new line in the U.S. Heavybag Media branded Dixon- including the logo, print catalog, website and even the badges on the Dixon drum kits. They're new to the market in the U.S but have already made a big splash among drummers. Dixon also was honored "Best in Show" at NAMM 2008. Truth be told, they're just regular people (musicians) who love making music and want to help drummers do what they do best!
Dixon Drums and the Beats for Eats Tour |
Submitted by Violet Lim on Mon, 05/04/2009 - 17:07
More on how brands can effectively harness social media - expanding on "participate, don't invade" |
Submitted by Jackie Peters on Mon, 04/14/2008 - 17:49
When I think about all of the monster catastrophes that so many brands have brought upon themselves by conducting social media marketing incorrectly, a few commonalities start to surface:
1. Lack of or false transparency
2. Failure to engage
3. Invasion strategy
You would think by now these folks would get it, but it seems like many brands are still floundering. What seems to be happening is someone, either on the brand team, or at an agency, or many times both, says "hey, this social media thing is really heating up, let's do something quick to get in there." And then a bunch of people with no experience in the space come up with a plan using their traditional media backgrounds to make a big impact in a short period of time. NNNNT (score board buzzer), wrong.
