I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. Marketing encompasses everything a company does to acquire customers and maintain relationships with them. It's about aligning a product with a market.
Breaking Out of the Echo Chamber - Finding the Blance Between Early Adopters and Mass Markets |
Submitted by Jackie Peters on Thu, 09/11/2008 - 15:14
Caught in the Echo Chamber - Insights into the Marketability of Technology Companies |
Submitted by Jackie Peters on Tue, 08/26/2008 - 18:10
This is a guest post I wrote for Mashable - I've republished it here.
I am pretty heavily involved in the expanding startup community here in LA, and make my way up to the Bay area on a regular basis. I meet a lot of entrepreneurs and see new startups every day. Many of these companies, and the entrepreneurs who found them are deeply ensnared in the echo chamber, they’re all drinking each other's Kool-aid. We’re talking about people who are not just at the top of the technographic ladder, they’ve gotten to the roof and are looking down on everyone else like they are a bunch of ants.
The Effect of Social Media on Music |
Submitted by Jackie Peters on Sun, 06/08/2008 - 19:39
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music.
