Two of the more interesting and entertaining films I’ve seen this year are What’s Up Lovely directed by Gary King and I am Bluebird directed by Tom Verrette made for $3,000 and $80,000 respectively. These films are part of an emerging indie scene and screened recently in Los Angeles at the Downtown Theater by Cinefist and Film Courage Interactive, two leading supporters of independent cinema. These are great examples of what indie films can be. Both are emotionally engaging and intellectually challenging yet still accessible. They took chances with narrative and style but didn’t go so far as to be considered experimental or alienate the viewer.
Authenticity in Indie Films |
Submitted by Dennis Peters on Mon, 06/14/2010 - 18:11
Submitted by Dennis Peters on Mon, 06/14/2010 - 18:11
Dixon Drums and the Beats for Eats Tour |
Submitted by Violet Lim on Mon, 05/04/2009 - 17:07
KMC music hired Heavybag Media to help launch Dixon Drums, a new line in the U.S. Heavybag Media branded Dixon- including the logo, print catalog, website and even the badges on the Dixon drum kits. They're new to the market in the U.S but have already made a big splash among drummers. Dixon also was honored "Best in Show" at NAMM 2008. Truth be told, they're just regular people (musicians) who love making music and want to help drummers do what they do best!
More on how brands can effectively harness social media - expanding on "participate, don't invade" |
Submitted by Jackie Peters on Mon, 04/14/2008 - 17:49
When I think about all of the monster catastrophes that so many brands have brought upon themselves by conducting social media marketing incorrectly, a few commonalities start to surface:
1. Lack of or false transparency
2. Failure to engage
3. Invasion strategy
You would think by now these folks would get it, but it seems like many brands are still floundering. What seems to be happening is someone, either on the brand team, or at an agency, or many times both, says "hey, this social media thing is really heating up, let's do something quick to get in there." And then a bunch of people with no experience in the space come up with a plan using their traditional media backgrounds to make a big impact in a short period of time. NNNNT (score board buzzer), wrong.
Marketing, Media, Technology, Content and Conversation - Connecting the Dots |
Submitted by Jackie Peters on Wed, 04/09/2008 - 18:02
I started my career 12 years ago as a programmer. I then transitioned into design, animation and interactive presentations, followed by a bit of video editing, then creative director. For the past seven years I have run an interactive marketing firm. I feel like my professional history, combined with my lingering passion for each page in that history, gives me a unique perspective.
How Brands Can Effectively Harness the Power of Social Media Marketing |
Submitted by Jackie Peters on Tue, 04/01/2008 - 08:54
When used correctly, social Media can be an extremely powerful way to form relationships with your audience and spread possitive word of mouth. When used incorrectly, it can really piss people off. We've all heard about failures like the Wal-Marting Across America fiasco, not to mention Target's faux pas, Rounders, oops!
So is there a secret formula for success in social media marketing? We know some things that don't work: lack of or false transparency, "invasion" of social networks, SPAM, rushing into SNs without understanding them and thereby breaking etiquette. When launching a social media campaign, there are different combinations of tactics and strategies that will work best for each combination of brand and audience.
Some tips:
What's Happening in the World of Interactive Marketing |
Submitted by Jackie Peters on Mon, 03/24/2008 - 21:48
I just attended the OMMA conference in Hollywood. It inspired me to speculate on the future of online and interactive marketing; what's coming up in '08 and what's down the road. Several things strike me and inspire me. For instance, GM announced this week that it will dedicate half of it's $3 billion budget to digital and one-to-one marketing in the next three years. Wow. According to a recent survey by Prospero Technologies 90% of marketers who already use social media are planning to increase spending. Marketers say they are seeing their objectives reached or exceeded, even though they do not always have methodologies and metrics for measurement.
Entrepreneur Magazine eBiz Interview - Part I |
Submitted by Jackie Peters on Wed, 05/17/2006 - 13:07
I recently had the pleasure of being interviewed on the Entrepreneur Magazine eBiz Show. We talked about interactive marketing and brand immersion. Here is a transcript from the first segment.
Rob: Jackie, welcome to the show.
Jackie: Hi Rob, thanks.
Rob: So let’s start right out with what is interactive marketing?
Jackie: Interactive marketing is a marketing strategy and it’s designed to encourage your target audience to interact with your marketing message. So this means we’re basically creating a two-way conversation between your brand and your target audience.
Rob: So can you give me just a couple of small examples to illustrate that?
Brand Immersion |
Submitted by Jackie Peters on Sat, 03/04/2006 - 02:45
Brand immersion is the act of integrating your brand into your customer's lifestyle.
It's becoming evident that consumers show preference for brands that engage them on an emotional level. The overarching construct of brand immersion is creating content that people choose to experience. Provide your customers with the kinds of content that they find useful, stimulating or entertaining. By providing this sort of content, you are encouraging your audience to interact with your brand on their own terms. This process allows a connection to form on a real level unparalleled by traditional advertising. One of the best ways to immerse your customer in your brand is to create two-way communication. Encourage participation in the form of feedback, game play, viral marketing and word of mouth marketing.
Mobile Marketing Coming to Life |
Submitted by Jackie Peters on Tue, 01/31/2006 - 20:33
We're working with NFW Watches on some concepts for mobile marketing to help them boost their sales and branding efforts. We've been NFWs agency of record since the very beginning and all of the growth they've experienced lately has been awesome! It's great to think we have had an impact on the future of such a great company. We're looking forward to growing alongside NFW as they gain more and more momentum. To see NFWs great watches, and some of our work, check out the NFW website or see the case study at the Heavybag Media website.
