Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth

Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it's meant so far and where all of this may be heading. The social web has had enormous impact on everything from our social lives, to our professional lives, to how we discover, purchase and discuss products and services. Personally, I love the impact the social web has had on my life, my career and the personal and professional interactions I have. I feel like as a society, prior to the social web, we tended to compartmentalize our lives. There was the "work me" the "social me" the "parent me" and so on. The social web has broken down barriers and given us permission to be human.

Social Media As Automated Word of Mouth

Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service.
Forrester Research - Consumers trust WOM