My first experience with Twiistup was as a sponsor at Twiistup 4. Twiistup does an amazing job of providing some serious opportunities for startups, investors, and the community inside of a serious party atmosphere. It's a chance for everyone to unwind and have fun; maybe it's the relaxed atmosphere that allows the conversation to flow so smoothly. When I approached Twiistup founder Mike Macadaan with the idea to bring a bed to Twiistup 4 in place of our sponsor table I wasn't sure what kind of reaction I'd get. I think it was an ear-to-ear grin.

Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of product, price and placement, it's about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your message is not only absorbed, but embraced, passed along and viewed as valuable?

Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets

(visit Scribd for the sideshow of this talk)

Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better read than the actual transcription...

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Has everyone seen Forrester’s technographic ladder?

I was inspired by Gregarious' post on the pervasiveness of streams. Streams to me represent another step towards the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi-dimensionally. At this point, anyone who is active with social platforms and social tools has streams of information revolving around them. Streams are pervasive, (as Gregarious points out) in that they persist in cyberspace long after we take the actions that add to our streams.