The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended.
iLike Makes Music Happen at Web 2.0 Expo NY |
Submitted by Jackie Peters on Sat, 09/27/2008 - 15:07
Digital Media Summit It's Time to Reevaluate the Hit |
Submitted by Jackie Peters on Wed, 06/11/2008 - 13:16
I attended the Digital Media Summit in Hollywood yesterday.
Here's the pitch from the event web site:
"Hollywood and content producers are faced with a Hobson's Choice: Make your content available to all for free online - and potentially see your core business cannibalized. Or hold onto copyrighted content tightly...and watch as an amoral generation of youngsters steals it."
Is it really that dire? I saw an awful lot of head-scratching going on. No one seems to know quite what to do about this whole "social media thing." Charlene Li gave a great presentation on social media and groundswell, a primer I think many in the room desperately needed. Thanks Charlene!
Waiting for a Hit
The Effect of Social Media on Music |
Submitted by Jackie Peters on Sun, 06/08/2008 - 19:39
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music.
Social Media Marketing Primer: How Blendtec Got Its Face On |
Submitted by Jackie Peters on Thu, 05/22/2008 - 15:27
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/
Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. The Will It Blend story begins shortly after George began working for the company. He was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory.
Monetizing Social Networks |
Submitted by Jackie Peters on Tue, 05/13/2008 - 23:58
This is going to be a short post...
Many social networks are still trying to figure out how to monetize while others are monetizing off of them. People are monetizing Facebook apps, selling Facebook apps and Twitter clients. Maybe this is a dumb question, but why not make it part of your API agreement that any company making a profit from your API needs to give you a cut? The APIs could still be free, and if an app makes money, the API provider gets a piece. After all, isn't the apps success based largely on the technology provided by the API provider? Just seems like it makes sense to me. I'd love to hear your opinion.
