Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of product, price and placement, it's about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your message is not only absorbed, but embraced, passed along and viewed as valuable?
Maximizing Social Discovery Opportunities on the Social Web |
Submitted by Jackie Peters on Fri, 11/28/2008 - 14:50
The Effect of Social Media on Music |
Submitted by Jackie Peters on Sun, 06/08/2008 - 19:39
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music.
Social Media Marketing FTW! |
Submitted by Jackie Peters on Fri, 05/23/2008 - 12:55
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/
...We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.
Our job now is two-fold: make sure the fakers who claim they get it, but really don’t, don’t screw things up, and educate clients, potential clients and our peers so they are able to make intelligent decisions in selecting an agency and implementing a social media strategy...
The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going |
Submitted by Jackie Peters on Thu, 05/22/2008 - 17:26
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/
I’m here at day two of the Executing Social Media conference in Pasadena, CA. Blogger, PR stuntman, and social media maven Peter Shankman gave a very energetic keynote on how the social web is changing the way we do business and make money. Peter is CEO of The Geek Factory, Inc. and has recently launched Help A Reporter Out (HARO,) a service that helps journalists connect with sources.
Social Media Marketing Primer: How Blendtec Got Its Face On |
Submitted by Jackie Peters on Thu, 05/22/2008 - 15:27
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/
Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. The Will It Blend story begins shortly after George began working for the company. He was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory.
Social Media As Automated Word of Mouth |
Submitted by Jackie Peters on Fri, 05/16/2008 - 20:00
Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service.
Monetizing Social Networks |
Submitted by Jackie Peters on Tue, 05/13/2008 - 23:58
This is going to be a short post...
Many social networks are still trying to figure out how to monetize while others are monetizing off of them. People are monetizing Facebook apps, selling Facebook apps and Twitter clients. Maybe this is a dumb question, but why not make it part of your API agreement that any company making a profit from your API needs to give you a cut? The APIs could still be free, and if an app makes money, the API provider gets a piece. After all, isn't the apps success based largely on the technology provided by the API provider? Just seems like it makes sense to me. I'd love to hear your opinion.
How to Twitter (the right way) on Behalf of Your Brand |
Submitted by Jackie Peters on Mon, 05/12/2008 - 13:00
Ever heard of Twitter? If you hadn't, now you have and I'm willing to bet you'll be hearing it a lot more.
Twitter in a nutshell
Twitter is a messaging platform, also referred to as micro-blogging. Information is exchanged between users in the form of messages comprising 140 characters or less. Updates are sent and received via web, SMS or third party applications like Twhirl. The basic idea is you choose who's updates you want to follow, and others choose to follow your updates. Updates are fed into your feed where you can see what the people you follow are doing. Conversely, your updates are sent to your followers feeds.
Niche is pretty sweet |
Submitted by Jackie Peters on Sun, 05/11/2008 - 23:54
I'm a big fan of niche marketing. I guess you could say niche is my niche. Normally, even when I work with a client who has a very broad audience, I'll start by breaking it down into smaller niche segments. Why? Niche audiences are passionate audiences. It's a bit more work up front, segmenting, analyzing, listening to the audience, taking the time to find out what each group is in to, where they spend their time, how they interact. The constant information stream generated by social networks, tools and technologies make locating, listening to and communicating with niche audiences possible on much more granular levels than ever before. If a brand can appeal to a niche audience, and authentically engage them with content that appeals to their affinities, that brand reaps the rewards and will realize a much higher ROI than traditional wide net tactics.
A great example of what not to do |
Submitted by Jackie Peters on Wed, 05/07/2008 - 19:18
I recently decided it was time to hire a new strategist. I knew I wanted someone who was already getting their hands dirty and understood the social media landscape. I began by reaching out to people I know personally for recommendations as I trust WOM first and foremost. The particular position I'm looking to fill isn't an easy one, not tons of people out there with that skill set. No one I knew could recommend anyone who wasn't already doing their own thing or working for someone else. My next step was to post the job. But I wanted to weed out anyone who wasn't qualified. Posting on a site like Monster or Craig's List or just about anywhere would have left me with a stack of resumes to go through for people who definitely wouldn't have been qualified. I'm into niche, so I went niche.
