Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of product, price and placement, it's about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your message is not only absorbed, but embraced, passed along and viewed as valuable?
Maximizing Social Discovery Opportunities on the Social Web |
Submitted by Jackie Peters on Fri, 11/28/2008 - 14:50
Social Media Marketing: The Democratization of Content, Conversations and the Impact of Word of Mouth |
Submitted by Jackie Peters on Sun, 06/22/2008 - 03:19
Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it's meant so far and where all of this may be heading. The social web has had enormous impact on everything from our social lives, to our professional lives, to how we discover, purchase and discuss products and services. Personally, I love the impact the social web has had on my life, my career and the personal and professional interactions I have. I feel like as a society, prior to the social web, we tended to compartmentalize our lives. There was the "work me" the "social me" the "parent me" and so on. The social web has broken down barriers and given us permission to be human.
The Effect of Social Media on Music |
Submitted by Jackie Peters on Sun, 06/08/2008 - 19:39
The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music.
What is a Brand? And who is in control of yours? |
Submitted by Jackie Peters on Sat, 06/07/2008 - 22:37
What is a brand? Is it a logo? A tag line? A website? No, these are all a company's attempts to define the perception people have of their products or services. The brand is how people actually perceive your company, product or service. It used to be that companies were in control of their brand. They could easily attach a set of characteristics and ideals to their offerings that most people would willingly buy in to. Word of mouth of course has been around forever, it's nothing new. But the social web has created an environment of sharing and information exchange that is much more pervasive and influential than ever before. Who's in control of your brand? Individuals are. They have more power and influence than you could ever hope to have amongst your audience.
Spring Break - Content Gone Viral |
Submitted by Jackie Peters on Sun, 05/25/2008 - 22:39
I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged and what the results are when it does take off. We were lucky enough to have Gregg Spiridellis, CEO of JibJab with us. He shared some of the experiences he has had in launching and creating a successful company with several viral success stories.
Social Media Marketing FTW! |
Submitted by Jackie Peters on Fri, 05/23/2008 - 12:55
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/
...We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.
Our job now is two-fold: make sure the fakers who claim they get it, but really don’t, don’t screw things up, and educate clients, potential clients and our peers so they are able to make intelligent decisions in selecting an agency and implementing a social media strategy...
The Fastest Talking Guy in Social Media Tells Us Where All of This Might Be Going |
Submitted by Jackie Peters on Thu, 05/22/2008 - 17:26
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/
I’m here at day two of the Executing Social Media conference in Pasadena, CA. Blogger, PR stuntman, and social media maven Peter Shankman gave a very energetic keynote on how the social web is changing the way we do business and make money. Peter is CEO of The Geek Factory, Inc. and has recently launched Help A Reporter Out (HARO,) a service that helps journalists connect with sources.
Social Media Marketing Primer: How Blendtec Got Its Face On |
Submitted by Jackie Peters on Thu, 05/22/2008 - 15:27
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/
Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. The Will It Blend story begins shortly after George began working for the company. He was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory.
Social Media As Automated Word of Mouth |
Submitted by Jackie Peters on Fri, 05/16/2008 - 20:00
Studies indicate that word of mouth is the most influential and trusted source of information for North American consumers when considering a product or service.
How to Twitter (the right way) on Behalf of Your Brand |
Submitted by Jackie Peters on Mon, 05/12/2008 - 13:00
Ever heard of Twitter? If you hadn't, now you have and I'm willing to bet you'll be hearing it a lot more.
Twitter in a nutshell
Twitter is a messaging platform, also referred to as micro-blogging. Information is exchanged between users in the form of messages comprising 140 characters or less. Updates are sent and received via web, SMS or third party applications like Twhirl. The basic idea is you choose who's updates you want to follow, and others choose to follow your updates. Updates are fed into your feed where you can see what the people you follow are doing. Conversely, your updates are sent to your followers feeds.
