Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of product, price and placement, it's about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your message is not only absorbed, but embraced, passed along and viewed as valuable?
Maximizing Social Discovery Opportunities on the Social Web |
Submitted by Jackie Peters on Fri, 11/28/2008 - 14:50
Digital Media Summit It's Time to Reevaluate the Hit |
Submitted by Jackie Peters on Wed, 06/11/2008 - 13:16
I attended the Digital Media Summit in Hollywood yesterday.
Here's the pitch from the event web site:
"Hollywood and content producers are faced with a Hobson's Choice: Make your content available to all for free online - and potentially see your core business cannibalized. Or hold onto copyrighted content tightly...and watch as an amoral generation of youngsters steals it."
Is it really that dire? I saw an awful lot of head-scratching going on. No one seems to know quite what to do about this whole "social media thing." Charlene Li gave a great presentation on social media and groundswell, a primer I think many in the room desperately needed. Thanks Charlene!
Waiting for a Hit
Spring Break - Content Gone Viral |
Submitted by Jackie Peters on Sun, 05/25/2008 - 22:39
I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged and what the results are when it does take off. We were lucky enough to have Gregg Spiridellis, CEO of JibJab with us. He shared some of the experiences he has had in launching and creating a successful company with several viral success stories.
Social Media Marketing FTW! |
Submitted by Jackie Peters on Fri, 05/23/2008 - 12:55
A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/
...We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.
Our job now is two-fold: make sure the fakers who claim they get it, but really don’t, don’t screw things up, and educate clients, potential clients and our peers so they are able to make intelligent decisions in selecting an agency and implementing a social media strategy...
Social Media Marketing Primer: How Blendtec Got Its Face On |
Submitted by Jackie Peters on Thu, 05/22/2008 - 15:27
Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/
Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. The Will It Blend story begins shortly after George began working for the company. He was walking around the factory and stumbled upon Blendtec CEO Tom Dickson. Dickson was testing the new bearings in a blender by blending a 2 X4. The company’s employees went on with their work unphased, apparently the practice of “extreme blending” was a regular occurrence there at the factory.
What's Happening in the World of Interactive Marketing |
Submitted by Jackie Peters on Mon, 03/24/2008 - 21:48
I just attended the OMMA conference in Hollywood. It inspired me to speculate on the future of online and interactive marketing; what's coming up in '08 and what's down the road. Several things strike me and inspire me. For instance, GM announced this week that it will dedicate half of it's $3 billion budget to digital and one-to-one marketing in the next three years. Wow. According to a recent survey by Prospero Technologies 90% of marketers who already use social media are planning to increase spending. Marketers say they are seeing their objectives reached or exceeded, even though they do not always have methodologies and metrics for measurement.
Brand Immersion with a Web-Centric Approach |
Submitted by Jackie Peters on Sat, 01/06/2007 - 17:09
Marketing News – Oct 1, 2006 Issue
By Jackie Peters
Chief Creative Officer, Multi-Media
Heavybag Media (New Haven, CT)
The latest lingo is always good to know. However, when terms get overused they can get misinterpreted. Interactive Marketing is term that is getting a lot of lip service lately. However, as integrated marketing schemes blur categories, marketers need to redefine "interactive."
Consider "interactive" in terms of the broader definition of the word. As a marketing strategy "interactive" is a two-way relationship. Interactive marketing should sponsor voluntary participation from the consumer to interact with a message. When implementing an interactive marketing strategy, the goal is to create the most effective program to encourage consumer involvement.
Has Branded Entertainment finally arrived? |
Submitted by Jackie Peters on Wed, 11/29/2006 - 16:16
A guest post from Dennis Peters, my partner here at Heavybag Media:
AIGA MOVE3 Concference |
Submitted by Emily on Mon, 05/22/2006 - 15:43
I went to AIGA's Move3 conference on motion graphics this past Friday and Saturday, and I would like to share some of the terrific stuff that I experienced there.
Mobile Video Contest |
Submitted by Jackie Peters on Thu, 04/20/2006 - 16:56
Our Mobile Wallpaper Contest was very successful.
As promised, it's time for the mobile video contest. This contest will be open to anyone who wishes to submit between April 20th and 5PM ET on May 5th.
The guidelines are as follows:
1. All video must be submitted in QuickTime format (.mov). I will handle the final compression to 3gp for the cell phone. If created on a mobile phone, you may submit in 3gp.
2. Videos must be under two minutes.
3. Videos must be under 8MB.
4. Videos must be designed for small-screen playback (eg. no small text, etc.) legibility on a smalll screen will be a factor.
UPDATE: 5. You must and submit your own work and/or have the right to submit it to this contest.
(Note: Videos may be, but do not need to be created on a cell phone, just designed for the cell phone.)
