Heavybag Media was founded in 2002 by Jackie Peters and Dennis Peters. (We encourage speculation as to whether Dennis and Jackie are married, divorced, brother and sister, randomly two people with the last name, or 2nd cousins. We’ll tell you the whole story when we have our first meeting with you.) Jackie’s background had been purely in digital. Moving from development, through user experience, design, animation and digital video, and ultimately to strategy development. Dennis’ background is in film and video. Dennis has directed and DP’d in just about every format on the planet for just about every distribution channel out there.

Heavybag Media is at its heart a collection of people with brains that work forwards, backwards, upside down, left, right and sideways. We approach communication as an art form. There is no magic formula or canned solution. Each brand, each person, each situation is unique and requires a unique strategy, and its own set of tactics. In all cases, we take a holistic approach. The whole is greater than the sum of its parts, and understanding how all of the parts work together makes it even greater.