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An Evaluation of Web Strategy in the Musical Instrument Business

With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies of musical instrument companies. (Disclosure: a few of these companies are Heavybag Media clients, noted below.)

As part of this evaluation, we have set up a site bringing in RSS feeds from as many musical instrument related companies we could find at TheyAreTheMusicMakers.com (a reference to an Arthur O'Shaughnessy poem) using Sweetcron.



Brand Hijacking Results in a Win For a Risk Averse Company

As many already know, Scrabulous, the wildly popular Facebook game based on Scrabble, developed by bothers Rajat and Jayant Agarwalla of Calcutta, India were sent a cease and desist letter back in January from the lawyers of rights holders to the Scrabble's concept and brand; Hasbro (US and Canada) and Mattel (international), and then latter sued in July. Between January and July, Hasbro licensed the rights to Scrabble to Electronic Arts (warning: superfluous press release) and they began development on the official version of the game.