Twitter Icon   StumbleUpon Icon   Digg Icon   Delicious Icon   Facebook Icon   FriendFeed Icon
Home
  • Home    /
  • Who We Are    /
  • Services   /
  • Work   /
  • Blog   /
  • Get In Touch  
Syndicate content

An Evaluation of Web Strategy in the Musical Instrument Business

With NAMM taking place over the weekend and several of our clients in the musical instrument business, I thought it would be appropriate to evaluate the participation level in social media and web strategies of musical instrument companies. (Disclosure: a few of these companies are Heavybag Media clients, noted below.)

As part of this evaluation, we have set up a site bringing in RSS feeds from as many musical instrument related companies we could find at TheyAreTheMusicMakers.com (a reference to an Arthur O'Shaughnessy poem) using Sweetcron.

Submitted by Nick Dynice on Mon, 01/19/2009 - 21:55
  • Interactive Marketing
  • Marketing
  • musical instruments
  • namm
  • Social Media
  • web strategy
  • 3 comments
  • Read more
  • 3 trackbacks

Brand Hijacking Results in a Win For a Risk Averse Company

As many already know, Scrabulous, the wildly popular Facebook game based on Scrabble, developed by bothers Rajat and Jayant Agarwalla of Calcutta, India were sent a cease and desist letter back in January from the lawyers of rights holders to the Scrabble's concept and brand; Hasbro (US and Canada) and Mattel (international), and then latter sued in July. Between January and July, Hasbro licensed the rights to Scrabble to Electronic Arts (warning: superfluous press release) and they began development on the official version of the game.

Submitted by Nick Dynice on Wed, 08/20/2008 - 01:24
  • brand hijacking
  • Branding
  • business models
  • facebook
  • Hasbro
  • innovation
  • Mobile Marketing
  • Scrabulous
  • trademark
  • Add new comment
  • Read more
 

Recent Blog Posts

  • Tune Out And Join In - The Social Content Revolution
  • I'll Be Speaking at The Perfect Pitch Conference!
  • It's Blogmonday!
  • Marketing Communications, Social Media, PR and Advertising - Let’s Get Holistic and Get On With It!
  • 10 Ways to Change the World Through Social Media
more
 

Recent Comments

  • I think very active music lovers should be able to make
    9 weeks 6 days ago | Abdul
  • Great article
    19 weeks 1 day ago | Musical Instruments
  • Perkpipe
    23 weeks 3 days ago | Anonymous
  • Glad to Have You!!
    35 weeks 5 days ago | Luis Guajardo
  • Thanks Mark
    36 weeks 2 days ago | Jackie Peters