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Heavybag Media was contracted by the Startup Essentials team at Sun Microsystems to help them connect with the Web 2.0 startup community. We developed a social media strategy and employed a number of tactics to help them achieve an increase in positive word of mouth, enhanced search engine results, increased web traffic, engagement with the community and attendance at live events. This was accomplished by forming and participating in communities and conversations with groups and individuals who comprise their target market. We executed a campaign that included blogger outreach, profiles on social networks, online video, micro-blogging, forming strategic alliances, event sponsorships and promoting events across several networks. More... |
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Heavybag West
1639 11th Street Santa Monica, CA 90404 310 472 9803 jackie [at] heavybagmedia [dot] com |
Heavybag East
441 Chapel Street Suite 3-1 New Haven, CT 06511 203 624 4117 geoff [at] heavybagmedia [dot] com |